How do you know you’re spending the right marketing budget on the right activities? The goal of most marketing campaigns is set too small–at a campaign level. We craft multi-faceted, organized campaigns with the goal of making you a recognized industry leader.
1. Access. We deliver access to the decision makers in your target audience through getting you speaking opportunities and media tours at trade shows, conferences, and your own events.
2. Awareness. This second pillar of our Triple A Industry Leadership® is all about mindshare. Not just any headlines, content marketing campaigns, blogs or news appearances will do—we only want the ones that move the dial for your sales team.
3. Awards. Often the award itself is not the point—it’s spending the evening with the right people or gaining social proof to validate your claim to being the best. For example, when Write2Market helped Mansfield Oil win not only a top Infoweek 500 Award in energy, but also a CIO 100 Award, it helped to clearly differentiate the $5.2 billion dollar firm from a bevy of would-be energy competitors on the basis of superior technology. Our Atlanta PR firm finds those few “big” awards that make a meaningful difference in your industry, and helps you get the recognition you deserve in a room full of other leaders.
Regular briefings with media and analysts create the consistent excitement of quality coverage.
You can’t educate analysts, bloggers, and thought leaders in your field through media tours if they don’t know to invite you–or get you invited.
From Dreamforce to IRCE, from eTail to NRF, our experience with conference directors means we can help you get on stage at the largest shows.
Great people want to work where they can learn the most and bring their best.
How do you earn top profit margin? By having the top brand in your niche.
You can do content marketing and lead gen 100% right, but if your industry leadership position doesn’t shine through, your message has no meaning.
