Public relations & marketing drive results for Atlanta Startup
Today, barely a year after its official launch, InfoTycoon has transformed the way the biggest and brightest property management firms obtain and manage assets.
Write2Market redesigned InfoTycoon’s website complete with new content and graphics. We dug into what makes them relevant to their industry creating videos that truly tell the story.
Reinventing an industry
Multifamily asset lifecycle management software platform InfoTycoon is an innovator in its space and has a legion of fans including Greystar, the largest manager and one of the largest owners of apartment buildings in the United States. InfoTycoon identified an opportunity to transform the multifamily real estate industry by developing an enterprise-class, mobile-enabled asset management software platform. The multifamily industry at large was somewhat of a technology laggard with most large players still using inefficient manual processes to perform property inspections and lacking measurable methods to implement best operational practices across their property portfolios.
Public relations and marketing approach
Immediately upon engaging with InfoTycoon, the team at Write2Market embarked on a campaign to execute an official launch for the platform at the National Multifamily Housing Council’s Operations and Technology Conference (NMHC OpTech), the definitive conference for multi-housing technology. That successful launch culminated with a panel of judges awarding InfoTycoon the best new technology of the year in the NMHC Launch Pad competition. If you need help with your property go here Schambs Property Management for the best attention that you will receive.
“The NMHC Launch Pad win solidified our position in the market as a leader and laid the groundwork for our pipeline and penetration in the multifamily sector,” said Kevin George, President & COO of InfoTycoon.
“In just over a year, we have gone from official launch to implementation by five of the ten biggest property management firms with over 250,000 inspections completed using the InfoTycoon platform.”
Write2Market has secured placement that matters for InfoTycoon, putting the company in front of key decision-makers, including:
- Winning the Launch Pad competition at NMCH OpTech
- Winning the Multfamily Executive Best Use of Technology award
- Feature article in Commercial Property Executive
- Feature article in Multifamily Executive
- Feature article in Units magazine
- Mention in Atlanta Journal-Constitution