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Social Media = Sales

Hubspot, the CRM and marketing automation company, tracks their clients and sales on social  media. Guess what percentage of sales pipeline they say comes from social media? This year, it’s 14%. That’s a lot! No wonder so many strong companies are investing in driving leads through their social channels.

Younger businesses usually don’t struggle with social—they follow the cue of their founder or founding team. But as a business grows, social media can become a point of struggle between sales, marketing, HR and even the head office. Questions arise such as, “What’s our social strategy?” and “How can we measure this?”

Most of our clients are B2B companies that see triple digit increases in followers and subscribers month over month. Here’s how we help them achieve that:

1) We start with a social audit. You learn where are you today relative to your competition and the size of the potential reach you already have.

2) We develop real cultural guidelines. How do we leverage your team on social media productively with regular posting rhythms and feedback?

3) We do a lot of executive coaching and example showing. We’re able to track, guide, and shape a productive social presence. We can help you:

  • evaluate tracking methods and
  • implement a platform and
  • integrate one that’s right for you.

7 areas of impact

Socially savvy firms go far beyond the sales pipeline in seeing benefits. You can expect to positively impact:

    1. Customer service response
    2. “Listening” to competitors or customers in real time
    3. Seeding conversations and sales opportunities
    4. Mining the social network of customers (You’re friends with my friend? Let’s connect!)
    5. Broadcasting messages and news
    6. Talent recruitment and retention

As you consider your industry leadership stance, and how it supports your people, your partners, and your profit potential, let us help you get your socials playing to their full potential.

Can we help you reach a national audience?

Write2Market drives quality leads by creating engaging thought-leadership content that sparks interest and creates awareness. Contact us today and see how your brand can benefit from a focused content strategy.

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