For nearly a decade, GCMI has entrusted Write2Market to lead its awareness and lead generation activities through content that educates, engages and builds trust for its medtech innovation including design, development and preclinical testing and bioskills training services. Aligned with a laser focused SEO strategy, selective access or conference speaking opportunities and excellence in execution with all eyes on metrics, GCMI’s CEO Sherry Farrugia and Director of Scientific Affairs Evan Goldberg shared the following detailed results as evidence of our efficacy.
“When Covid stopped everything including industry events upon which GCMI relied, our foundation and ongoing program [executed with and led by Write2Market] kept the leads and new business coming in,” Evan said.
RFPs from new prospects: 141. Deals closed: 20.
“We had 141 email requests for proposals to our website in 2021 with 20 deals closed in 2022 and 18 closed in 2021,” Evan wrote. “It is difficult to overstate the value of every new client especially because approximately 75% of new GCMI customers engage us for follow-on work, including high-value GLP preclinical work for years following a first engagement.
“In addition to climbing numbers [of RFPs and deals closed], the seriousness of the requests has improved (requesting quote for budgeting purposes vs. requesting quote with imminent study to perform). The scope of work has also increased over the years (small non-GLP studies vs. large GLP studies).
“Around half of our lead generation is directly created by the content W2M generates to demonstrate to our sponsors all of the great work that we perform.”
Synchronizing story telling with SEO and gaining page 1 results
“Based on the high value they provide GCMI in awareness, industry leadership, marketing and lead generation, we confidently recommend our colleagues across the life science ecosystem consider and engage Write2Market for their awareness, engagement, marketing and business development needs,” said GCMI CEO Sherry Farrugia. “In just one specific example, their ability to use storytelling to brand is unique and helped us achieve #1 search return for ‘preclinical CRO.’”
Because we believe the vast majority, nearly 100%, of queries for “preclinical CRO” are either current GCMI clients or prospects, a page one ranking for the keyphrase has been a high priority, high impact proposition we have achieved and defended for GCMI. Though the estimated total of monthly queries is approximately 260 in the United States, the three month rolling average for visits to GCMIATL.com from the query has increased more than 100%, from the 20s in 2019 to more than 50 as of Q4 2022 potentially capturing nearly 20% of the total monthly search traffic.
ROI / Results
- 141 RFPs from new prospects (2021)
- 20 Deals closed (2022)
- 50% new leads generated attributable to W2M program, activities
- Page 1, including position 1, for critical search term “preclinical CRO” – capturing 20% or more of monthly organic search traffic
Testimonial quotes
- “It is difficult to overstate the value of every new client especially because approximately 75% of new GCMI customers engage us for follow-on work, including high-value GLP preclinical work for years following a first engagement.”
- “Based on the high value they provide GCMI in awareness, industry leadership, marketing and lead generation, we confidently recommend our colleagues across the life science ecosystem consider and engage Write2Market for their awareness, engagement, marketing and business development needs.”
- “As our marketing partner for nearly a decade, we can strongly recommend Write2Market as a high value custodian and executor of any life science enterprise or organization’s awareness, engagement, business development or marketing dollars especially for growth stage companies.”
Content that engages, with regular flow and SEO, wins
“Write2Market’s strategic engagement and awareness program generates content that resonates strongly with our constituents, existing and prospective clients,” Evan wrote.
“That steady cadence of content that engages, conceived in collaboration, delivered on deadline and smartly distributed, underpins almost every facet of our marketing and business development efforts. It includes high rankings for key search phrases we know generates new leads and revenue and recurring revenue since 75% of our clients choose us again and again for their life science innovation development needs including preclinical work.
Paul Snyder, VP, Healthcare
“As our marketing partner for nearly a decade, we can strongly recommend Write2Market as a high value custodian and executor of any life science enterprise or organization’s awareness, engagement, business development or marketing dollars especially for growth stage companies.”
If you’d like to learn more about how we generate results like these for our B2B healthcare clients,and put that ROI-driven expertise to work for your organization, email Write2Market Vice President, Healthcare, Paul Snyder paul@write2market.com
For additional detail, context and results, you can find our legacy GCMI Case Study here.