Top TV producers are like everyone else: they tend to book the names they are comfortable with. For fast-growing tech companies intent on industry leadership, it takes creative positioning. Our team used an opportunistic take on Microsoft to land former ATDC-start up Izenda on Varney & Co., the top-rated program on FOX BUSINESS. CEO Sanjay Bhatia was coached on tough questions. How well would you do if Stuart grilled YOU like this?
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