Tuesday, the closing keynote for the World Retail Alliance was a problem-solver planel of retail industry experts. Lisa Calhoun, CEO of Write2Market, moderated an action-oriented panel during the World Alliance closings that answered enthusiastic questions from a highly engaged global audience that included attendees from Ghiardelli, Home Depot, PetSmart, BP and Hallmark. The keynoters were Sean Cook, CEO of ShopVisible, Florian Vollmer, Principal and Senior VP of Design with InReality, Eric Hoeltzclaw of LadderingWorks, Jennifer Kwaitkowski of Plough and Hearth, and Dave McMullen, CEO of FACEDEALS and Partner at redpepper.