CNN on New Challenges for Public Relations Firms

Public Relations (PR) Agencies and Media Firms Must Simplify Messages

I was fortunate enough to have lunch with Natalie Allen, CNN International Anchor, at a recent Entrepreneurial Advisors event.

New Rules for Public Relations Firms
She outlines a number of interesting points, including:

1. Most press releases are too wordy
2. Tight, fun headlines are key to getting journalist interest because journalists are INUNDATED from every angle
3. Even hard news journalists are working fast — they need 2-second impact and interest

Nancy, thank you for your compelling summary of how to better approach news media! Always a pleasure working with a pro.

Post written by: Lisa Calhoun