We help our clients achieve thought leadership in their industries, and this week is no different. See the weekly wrap-up for our Atlanta PR firm.
Write2Market client Celerant went on a roll landing articles this week, flexing its omnichannel expertise muscles by providing insights on everything from credit card sales to critical POS decisions. Multichannel Merchant featured the company in an article regarding how tablet sales should be considered a channel of their own, boasting more than twice the conversion rate of mobile phones. The Point of Sale News published two articles featuring Celerant, one on tips for weathering the EMV conversion storm hitting the nation and the other covering how to decide when to choose an on-premise system over a cloud-based solution when it comes to tracking sales. The broad range of expertise shows exactly what a vanguard in the omnichannel retail field should look like.
Following the success of Curant 
Health’s article from last week, it’s back at it again weighing in on yet another major problem in the healthcare industry. Curant’s COO Marc O’Connor was quoted in Managed Healthcare Executive as the Department of Health and Human Services tackles the national health concern of opioid addiction. As a provider of medication management and patient support services focusing on the chonically ill, Curant is well-qualified to explain how the government’s actions to address this issue will affects healthcare nationwide.
Ken Robbins, CEO of health and wellness digital marketin
g agency Response Mine Interactive, was featured in Strategic Health Care Marketing, giving tips on how healthcare companies can utilize the untapped potential of call handling. Yet another W2M giving thought leadership
Becker’s Hospital Review has just published the third article of a 6-part series b
y ASP Global on how and why hospitals and IDNs should integrate global sourcing into their supply chains. This article addresses how clinicians are a crucial part of this strategy when it comes to cutting down costs and improving quality in medical products. How? Check the article out to see!
Lastly, a little shout-out to our own neighborhood, which is itself asserting
itself not just in Atlanta, but around the globe! Inman Park was hailed as one of the World’s Coolest Neighborhoods by About.com’s Travel page. With the Beltline for exercise and recreation, classic Victorian houses down the block, and of course Krog Street Market for any food you fancy, we couldn’t agree more.