When the New York Times’ Jay Golz went to IRCE the second time, he found a lot of insights and met a number of entrepreneurs. Our client TJ Gentle, CEO and co-founder of SmartFurniture, attracted his eye with a powerful vision for the future of online sales. SmartFurniture has built a custom system where the customer simply clicks there way into more accurate product recommendations–and it’s clearly creating substantially stronger conversions.
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