Integrated Marketing for Global Supply Chain Authority Chainalytics
The world’s most successful brands, including 18 of the Gartner Top 25 Supply Chains, choose Chainalytics as their supply chain intelligence and consulting resource. To support their growth across Asia, Europe and North America, Chainalytics turns to Write2Market for:
- Pipeline development through digital marketing
- Message strategy and positioning
- Media relations
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Web site development and marketing platform integration
- Speaking engagements
- Social media
- Video
- Call tracking and sales tracking
Mike Kilgore, CEO and founder, Chainalytics, is pleased at the additional momentum that hiring an integrated marketing agency has brought to his growing organization.
“Initially, I was reluctant to bring on an agency. We have a tremendous global marketing team in house. My preference is to grow and development from within,” he confides. “But in turning to Write2Market, I realized I could leverage best practices and gain infrastructure around industry leadership—resource expertise my team is using to grow even faster.”
After a few months, he’s glad he brought in Write2Market to support his focus on building industry leadership for the Chainalytics brand. “The synergy between our team and the Write2Market is delivering real results. Qualified web site traffic is rising, our social posts are thriving, and we are being covered regularly in key publications. That means we’re able to more efficiently position ourselves in a global marketplace–and that’s making a big difference.”
Some early results from the first few months include:
- 75% faster, more responsive web site at www.chainalytics.com
- Double digit growth in qualified web site visitors
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Triple digit increases in qualified LinkedIn & Twitter followers
- Over half a dozen placements in key publications
- Tracked double digit increases in goal conversions on the site, and by phone
Experience sample work for Chainalytics: